4/18/2023 0 Comments My countdownsTakeaway: Countdown timers help your prospects overcome procrastination and make a decision now rather than later. If the timer runs out, clients are redirected to a different page and the offer disappears. The same timer carries through the product page, the checkout page, and any other pages you want to include in your marketing campaign. Immediacy - The instant gratification that comes with buying or acting on something when we know we will get it now (Popularized by the Stanford Marshmallow Experiment)Ī countdown timer enables most if not all of these psychological triggers at once.Passage of time - Bringing attention to the fact that, weeks or months from now, you might still be stagnating in the same place you are today.This is why people will literally take the day off of work to buy Beyoncé concert tickets the tickets sell out in minutes, and no one wants an opportunity to slip through their fingers Loss aversion - If you wait, you risk missing out.Additionally, there are niche techniques within scarcity and urgency that you probably encounter every week without even realizing it. The two mechanisms have a lot of crossover, but they also have some independence. Scarcity also refers to why you should buy something now and not later, but in this case it’s related to availability. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |